Pelatihan Pemanfaatan Digital Marketing Bagi Peningkatan Literasi Masyarakat di Desa Marga Mulya, Kabupaten Tangerang

Authors
YBAndre Marvianta

Abstract
Along with the development of information technology has emerged a new way of marketing products through digital marketing. The community needs to utilize information technology to increase people's income. Through this Community Service activity, the Management Study Program at Krida Wacana Christian University (UKRIDA) in Jakarta has seen the potential to introduce the benefits of information technology in order to improve the economy of the local community in Marga Mulya village, Tangerang regency, Banten. The methods used are lectures and discussions. This method is used because the people of Marga Mulya village still lack information about the use of digital facilities in marketing their products. A series of digital marketing introduction activities were carried out so that participants were more familiar with other alternatives in marketing their products as well as to increase material insight and digital marketing potential to develop their business.

Keywords
digital marketing, community literacy, counseling

Archive
PDF file

Conference Track
INOVASI DALAM PENINGKATAN KESEJAHTERAAN DAN EKONOMI MASYARAKAT